Before we know it, Santa will be coming to town, but it’s never too early to start thinking about holiday photobooth leads! In fact, in the past, I’ve started reaching out to past clients as early as May, and while that might seem excessive, I’ve always had a handful of people who lock in their dates early, which is SO helpful for both them and me.
September – December is a busy time of year for so many people and sometimes it will simply slip their minds that they need to book a photobooth for their upcoming event, so reaching out can really help get the ball rolling.
But beyond reaching out to your past clients, there’s a few other things you can do to help get your holiday photobooth calendar booked and busy before you ever actually step into holiday mode!
In this blog post, we’re diving into 3 big tips for booking more holiday photobooth events this year.
3 Ways To Book More Holiday Photobooth Events
Follow Up With Previous Clients
First, as mentioned above, if you’re a seasoned boother, your past holiday clients are probably planning to book you again, so why not take the first step and get this off their plate for them?!
Sometimes their to-do list is busy and they keep meaning to reach out, but they keep forgetting, so taking the initiative to simply follow up and remind them of last year’s event can give them the gentle nudge they need to book you again!
If you’re newer to the photobooth industry and only have a few past clients, still ask! Odds are your wedding couples work for a company hosting a holiday party, or know someone who does and they’re often willing to put the word in for you, especially if they had a great experience.
At the end of the day, it’s SO much easier to sell to someone who has already invested in you before, so start here first if you want to book more holiday photobooth events!
Create Holiday Packages
In addition to reaching out to your past holiday clients, use this time of year to create themed packages for the holidays that can appeal to clients that are booking your photobooth specifically for a holiday event.
Some ideas include:
- Classic Christmas/Winter – think faux snow backdrop with fairy lights and oversized ornaments as props, sleigh or snow-sled prop for guests to sit in, and all the classic Christmas props, like Santa hats, reindeer antlers, giant candy canes, fake snowflakes on sticks
- Ugly Christmas Sweater – think bold, clashing backdrop, like plaid, string lights, and oversized ornaments as a “sweater pattern” come to life with pom-pom garlands, jingle bell headbands, a “Best/Worst Sweater” sign for photo props
- Winter Wonderland – think white/silver backdrop with faux fur throws and pine branches with ice skate props, mittens on strings, and hot cocoa mugs as hand props
- New Year’s Eve – if you want to offer something beyond Christmas, NYE is always a hit! Think gold and black sequin backdrop with giant New Year’s glasses, confetti poppers, champagne flute cutouts, top hats, and clock props set to midnight
With themed packages like this, you have the backdrop, photo booth template, and prop packages already curated for them so it’s incredibly easy for them to decide what they want to book – the only question left is when!
Promote Your Availability Before Calendars Fill Up
Once you’ve followed up with past clients and built out your holiday photobooth packages, don’t just sit back and wait for the bookings to roll in – get the word out!
The holiday season moves fast and the businesses and couples who book early are usually the ones who saw your availability first. A few ways to make sure that’s you:
- Post your holiday photobooth packages on social media as soon as they’re ready – think reels showing off your backdrops and props, not just a static flyer (that’s where having photobooth stock images ready to go can come in handy!)
- Send an email to your list letting them know dates are filling up (because they are!) and include a simple way to book
- Offer an early-bird incentive, like a discount or a free prop upgrade, for anyone who locks in their date before a certain deadline
- Update your website and inquiry form so it’s crystal clear you’re taking holiday photobooth bookings
Overall, the goal here is simple: don’t make people hunt for your availability. The easier you make it to book you, the more of that holiday photobooth calendar you’ll fill!
Looking for additional photobooth marketing tips?
Overall, booking a full holiday photobooth season doesn’t happen by accident – it’s the result of being intentional with your follow ups and marketing so that people know you’re booking.
So don’t wait until you’re officially in holiday mode to start thinking about it! START NOW. The earlier you get the ball rolling on booking holiday photobooth events, the more magical (and less chaotic) your holiday season will be.
And if you’re in search of additional photobooth business and marketing tips, we’ve got ya covered!
Here at The Photobooth Edit, it’s our mission to empower photobooth business owners with the tips and resources they need to grow their business, elevate the industry, and dominate their photobooth marketing so they stay booked and busy.
One of our favorite ways to do that is through our Booth Stock membership, where members get:
✔️ Access To Our Library + Monthly New High-Resolution Stock Images
High-res stock images that are ready to download and use across your website, social media, and marketing materials means no more staring at a blank screen wondering what to post during your busiest weeks – the content is already waiting for you!
✔️ Themed Content To Suit the Season & The Latest Trends
We loveeee a theme here at TPE and since photobooth businesses are naturally seasonally aligned, we make sure our stock photos reflect that. You’ll find holiday packs in the fall, fun and floral in the spring, and whatever’s trending in the wedding and event world throughout the whole year.
When your content is already aligned with the season, batching your marketing becomes so much faster and a whole lot more fun!
✔️ Bonus Content + Templates
Beyond the photos themselves, we want to make sure you feel totally confident actually using them, so inside the membership you’ll get bonus content like mini training videos that show you how to execute certain installs IRL, Instagram Story templates, and other ready-to-use assets that make showing up for your business feel less like a chore and more like a vibe.
Less time creating from scratch = less burnout.
✔️ Member-Only Group
Let’s be honest, navigating busy season as a photobooth owner is a lot more fun (and a lot less lonely) when you’ve got a group of party people in your corner cheering you on. And that’s exactly what you get with the Booth Stock Member-Only Group!
Inside you’ll find additional content from outside guests, Q&A support, and a community of fellow photobooth owners who get it.
