Simple, chic, clean event themes are a favorite over here. When a decade the only thing people images when you said “photo booth” was actually just the over loaded prop tables.

Not anymore.

Our industry has put so much work into the experience—the start screens, the apps, the overlays, the custom touch points—and for a long time we were kind of just hoping people noticed. Well, they noticed. Content creators are now propping up their phones and filming the whole thing. The countdown, the screen, the moment the print drops. The photo booth experience has become its own content moment, and we didn’t even have to ask. They’re showing it off for us.

And for brands? This is huge. The custom touch points don’t end with a print on the fridge at the end of the night. Every branded screen, every custom overlay, every logoed print that ends up in a flatlay next to someone’s champagne glass—that’s content with their brand.

Lumière is everything I want photobooth marketing to look like. The booth in this collection isn’t in the corner. It’s in the room. And I am so excited for you to use it.

This collection was shot at a fictional influencer dinner (like the ones they arent just doing trades for exposure 🤪) for a jewelry brand launch, and every detail was meant to be chic, clean, and minimal. The result is something that looks less like photobooth marketing and more like a editorial spread.

Our monochromatic collection always seem to pop off, and personally these are the ones you can get most creative with infusing your own brand and personality too.