Discovering Your Ideal Clients Through Ideal Events for Photobooth Owners

Picture this. You’ve just set up your photobooth business, and you’re excited to start booking events. But here’s the catch. Everyone is telling you to know your ideal client first. They say, “Define Lisa, 25, newly engaged, loves Anthropologie, and works in marketing.” But what if I told you that this traditional advice might not be the best approach for your business?

In this post I want to take a less traditional approach, and map out how your ideal events can actually lead you to your true ideal clients. This shift in perspective can be a game-changer for photobooth owners looking to make their mark in the event industry.

When I Realized Who My REAL Ideal Client Was

When I first started my photobooth business, I was constantly seeing advice about finding my ideal client. Everyone told me to create a detailed profile of my perfect customer. This profile included everything from age and occupation to shopping habits and income.

I followed this advice diligently. I created my ideal client profile, “Lisa,” and aimed all my marketing efforts toward her. But marketing didn’t become any easier. In fact, it became more frustrating as I struggled to connect with the elusive “Lisa.”

Over time, I realized that “Lisa” wasn’t my ideal client after all. It was actually “Catherine,” her event planner… And I switched my marketing efforts to cater to seeking out planners, VS finding these potential brides that drank lattes and shopped and Anthro.

The Importance of Mapping Out Ideal Events

Instead of stressing over who your ideal client is, shift your focus to the events you want to be a part of. What kind of weddings, parties, or corporate events align with your services? By knowing your ideal events, you’ll be better at determining who the ideal client is that will get you those events.

Instead of focusing on brides for high end weddings, you’ll look to planners.
Instead of seeking out random HR and marketing associates, you’ll seek out DMCs for larger corporate events.
Instead of a cold DMing Noah Kahan, you’ll connect with local radio stations.

An event-first approach has several advantages.

• Allows you to align your services with specific event needs
• Helps you identify key decision-makers, like event planners, who are often the ones hiring photobooth services
• Makes your marketing more straightforward
  

Identifying Your Ideal Events

Start by assessing the strengths of your photobooth business. Do you excel custom activations? Are you known for your timeless images? Knowing your strengths will help you identify the types of events where you can shine.

If your new and not sure where you excel, go with what excites you the most!

Now create an “ideal event profile” much like how people would describe an ideal client. Include aspects like the venue, number of guests, type of entertainment, and overall vibe.

Hot Tip: This exercise will also help you narrow down what “extras” to focus on in your events. Do you find you ideal events or more minimal, classic, and timeless – maybe thats a sign you can cut out props from you core offerings. Is your ideal event, vibrant and unique – this might tell you to curate a fun backdrop collection to match!

Take The Next Steps

Mapping out your ideal events is a grateful strategy for finding your ideal clients. By understanding the specific needs and dynamics of different events, you can tailor your services and marketing efforts more effectively. This approach not only helps you attract the right clients but also helps you determine what you business will be known for.

Ready to take the next step? Start by mapping out your ideal events and watch your business grow. And if you need more personalized guidance, don’t hesitate to pop into my DMs – I would love to help you map out your ideal events, and determine WHO will help you get there.