Top Social Media Platforms For Marketing Your Photo Booth

It’s no secret that having a social media presence as a business owner is important in today’s world. It’s where a large portion of consumers spend their time and it’s also the place that influences a lot of buying decisions. 

Sure, people might do a quick Google search to find a few options for what they’re searching for. But from there, they will likely continue their search on social media to get a better feel for the company.

Aside from Google being a search engine, social media has turned into a search engine of its own meaning that some people actually skip the Google search and go straight to Instagram or TikTok to find what they’re looking for.

This is why having a social media presence for your photo booth business is especially important!

The key, however, is that you’re marketing on the platforms that are best for YOU instead of just doing what everyone else is doing. 

Because remember this: what works for them, might not work for you. 

And the moment you can accept that statement as truth, you can fully step into what works for your business and continue to master that specifically.

So, to help you determine which social media platforms are best for YOUR photo booth business, I’m breaking down the top platforms and why you might choose them over others.

Where To Market Your Photo Booth Business 

• Instagram

We’ll start with the big guy first! Instagram is one of those platforms that most people jump to first because it’s where a LOT of people are… a lot as in 1.3 BILLION people.

So naturally, you want to be where the people are. But even more than that, you want to be where YOUR people are. 

This is where knowing your ideal audience and knowing who the platform primarily serves comes into play. 

For Instagram specifically, 31% of users are between the ages of 18-24 years old and another 30% are between the ages of 25-34. 

These statistics show that Instagram primarily attracts GenZ and younger millennials. So, if your photo booth business is designed to support this group of people, then Instagram is likely a top platform that you would want at the forefront of your marketing.

If you are only serving a local area, make sure to utilize relevant hashtags + geolocation. Interacting with local accounts will also help spread your reach!

• Facebook

Instagram and Facebook are owned by the same parent company, Meta, so they sort of go hand in hand. The main difference is how the content on your Facebook page is displayed. 

It’s not a beautiful grid feed like you’ll find on your Instagram profile, but can instead be used for much more than just photo sharing. 

Again, knowing your audience and being aware of the types of people that use Facebook is important, but if you’re already using Instagram, Meta makes it super easy to use Facebook as well since your accounts directly connect. 

Beyond pushing similar content that you might share on Instagram to Facebook alone, you can also use your Facebook page to create individual albums to showcase the different events that you have the honor of hosting your photo booth at throughout the year.

Additionally, you could utilize your Facebook page to share other content that isn’t as easily shareable on Instagram, such as company updates in status form, blog posts, etc.

• TikTok

TikTok: the platform that you either absolutely love or absolutely hate – there’s rarely an in between.

When this platform first took off in early 2020, it was primarily used by young kids to participate in dance trends. But as time went on, the platform evolved into a true marketing platform that many companies and business owners of various industries use today.

Depending on the type of person you’re trying to market to with your photo booth business, TikTok may or may not make sense for you.

So again, the key is being clear about who you’re trying to serve. 

For example, if your photo booth is directly focused on serving brides for their weddings, TikTok is probably a good option, considering the hashtag #bridetok has over 1 BILLION views. 

Brides are on TikTok, so it’s a great place to get in front of them!

On the flipside of that, if your photo booth business is made more for corporate company events, TikTok might not be the best platform for you. 

That’s not to say that corporate companies aren’t on TikTok (because they definitely are, but spending your time on a platform more suited for their culture probably makes more sense. 

Which brings me to…

• LinkedIn

I know what you might be thinking… LinkedIn?! But before you eye roll on me, you should know that LinkedIn has evolved from what it used to be and is truly being used as a social media platform today.

What used to be seen as a platform to house your digital resume and job searches, is now a platform that many individuals and corporations are using to build their brands and their network. 

Again, who you’re trying to target with your photo booth business will determine if the platform is a good fit for you.

With that, something interesting to note is that 30% of LinkedIn users are NOT on Instagram, which means that if you’re solely using Instagram to market your business, you’re potentially missing out on a huge chunk of people that need what you have!

Additionally, LinkedIn is 277% more effective at generating leads than Facebook and Twitter.

A big reason for this is because the platform has been designed as a business platform, meaning that even though people are on there to of course connect and build their network, they are ultimately there to do BUSINESS… which is good news for you. 🎉

• YouTube

YouTube has always been known as the top video sharing platform, but what people often don’t realize is that YouTube is also a search engine… just like Google!

Which means that someone can type in “photo booths in Ohio” and if photo booth businesses in Ohio are using the platform, they will populate in the search results.

I personally think that YouTube is one of the most overlooked platforms, so it could be something that you take advantage of to display your content in a different way.

YouTube could be an opportunity for you to create vlog style content that shares behind the scenes or a day in the life of a photo booth business owner and share longer form videos of your event days. 

This would give people a deeper look and provide a more personal connection to you as the owner while simultaneously marketing your business specifically.

Another great thing about YouTube content is that you can directly link it on your website and share it to your other social media platforms, so if you have the bandwidth to maintain this platform, it’s a really great option!

• Pinterest

Lastly, let’s talk about Pinterest! Like YouTube, Pinterest doubles as a search engine, so not only can you display your beautiful photos on your Pinterest account, you can also increase your chances of being found. 

Pinterest is a perfect platform to add to your marketing strategy, especially if you have blog content on your website, which I highly recommend!

Blog content can be used to answer questions that potential clients may have, provide inspiration and recap your past events in a new way.

Not only can that content live on your website for people to filter through, but it also gives you endless Pinterest content ideas and ultimately points people back to your site, which is a big win for you!

Since Pinterest is a natural place that people turn to when searching for event and party ideas, it would only make sense for you to use this platform as a main marketing channel for your business.

Overall, the social media platforms that you choose are truly based on the type of people that you intend to market to. That is the first thing to take into consideration before going all in on a platform. 

If you’re just starting out, I would recommend choosing 1-2 main platforms that you’ll focus on the most and after you master your plan and strategy for those, you can consider adding more in the future.

Speaking of social platforms, I’d love to hang out with you over on my main social platform of choice – click here to follow along on the ‘gram and come introduce yourself in the DM’s! 💖